If you’ve ever asked yourself, “Am I spending the right amount on marketing—or just guessing?” you’re asking the right question. For many advisors, the biggest frustration with lead generation for financial services in Canada isn’t a lack of leads. It’s uncertainty around cost, return, and timelines. We hear this constantly from advisors across Canada. One firm spends aggressively and sees mixed results. Another plays it safe and sees almost none. Somewhere in between is a r
